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Management’s objective is to use email to optimize communications with employees. So what does it take to motivate employees to open internal mail when they are already overloaded with email from clients and business partners?
NCR (via Forbes) came up with some interesting findings on organizational behavior based on big data with regards to emails sent by internal sources…and the factors that motivate click-through vs. the decision not to open an email.
Here are some of the learnings (some may surprise you):
- Contrary to what it previously thought, NCR found that the day of the week the email is sent doesn’t impact open and click-through rates. Fridays are as good as any other day.
- The time of day a message is sent does matter.
